Dodge Demon Pricing Announced, And It’s Cheaper than Expected!
Dodge has officially released pricing for the 2018 SRT Demon and it’s not the $100,000-plus price tag the Internet was expecting. Instead, the Demon’s bottom line comes in at $84,995 MSRP. While that’s still a hefty spend for us penny-pinching gearheads, it has to be the biggest performance bargain in the known automotive universe.
The car comes as a complete stripper model with only one seat, no trunk carpeting, and none of the cool speed parts in the Demon Crate. Want those things? Of course you do, and they’ll cost you exactly $1 each––don’t spend all your singles in the showroom vending machines. If our math is correct, a fully loaded Demon will sell for $84,999, $4 dollars over the price of the base car––that has to be a record.
The Demon’s price point represents a $20,800 hike over the Challenger Hellcat ($64,195 MSRP). For that upcharge, you get a transbrake, line lock, factory-equipped drag radial tires, a bigger, 2.7-liter blower, a unique refrigerant-based charge cooler, an extra 133 horsepower, drag-specific suspension components and software, a significantly stronger driveline, and the innately badass ability to pull wheelies––oh, and the propensity for 9-second time slips. With 808 horsepower on tap from the supercharged 6.2-liter hemi, that breaks down to $105 per horsepower. If you add in the optional crate of performance parts––and who wouldn’t for $1–– that brings the ability to run on race gas for 840 horsepower, and the fun to dollar ratio is further dropped to an unreal $101 per horsepower. In the world of hot rods, the average cost per 100 horsepower is about $1,000. By those standards, $101 seems pretty dang good.